Stripped down to text, rich graphics, and video, AMP pages sports links that in many instances don’t relate to an article’s URL. AMP pages do point to the original URL, but pages served up by other media outlets do not. Presently, users that discuss AMP pages out of iPhone and iPad are forced to share Google’s non-standard URLs, which in turn leads recipients to the AMP page. This behavior will vary in iOS 11.
‘Very nice: when sharing AMP pages to iMessage or Reading List, iOS 11 Safari automatically removes AMP’s crap from the URL. Go Apple,’ Vitucci said in a tweet on Wednesday. As Viticci notes, Safari in iOS 11 reformats AMP’s specialized links when sharing narrative URLs. The feature appears to go further than stripping out text, however, as Google does or does not include URL in its own AMP webpage URLs.
Apple enthusiast John Gruber quoted developer Kyle Schreiber with this: ‘The largest complaint by far is that the URLs for AMP links differ from the canonical URLs for the same content, making sharing difficult. ‘The present URLs are a wreck. They all start with some https://www.google.com/amp/ before showing a URL to the AMP version of the site.
There’s now no way to discover the canonical connection to the page without guessing exactly what the URL is. This typically entails removing either a. Amp or? Amp=1 from the URL to get to the actual page.In February, Google added a method of linking to the first URL by clicking on a small link icon on top of every AMP story. This implies that an additional click.
Schreiber included: ‘Make no mistake. AMP is about lock-in for Google. AMP is meant to keep publishers tied to Google. Clicking on an AMP link feels like you never even leave the search page, and links to AMP content are displayed prominently in Google’s news carousel. ‘This is their answer to similar formats out of Facebook and Apple, both of which are designed to maintain users within their ecosystems.
However, Google’s implementation of AMP is broader and far reaching than the Apple and Facebook equivalents. Google’s implementation of AMP is on the open web and isn’t limited to just an app like Facebook or Apple.’